About Us

Carousel Taffy was established in 1990 by longtime business owner and lifetime Morro Bay resident, David Ross. It was a childhood dream of his to own a candy store. He always wanted to make life sweet for people. Now his legacy lives on as people from all over the world does at the store and find their favorite flavors, have fun, and returned for more every family vacation. David’s favorite question for returning visitors was always, “what’s your favorite flavor?“. He got such a feeling of joy to know what people like and to see their face light up and smile when they shared all of their favorite flavors! Very few people have only one favorite. So, join the favorite club on Instagram and post your favorite flavor with a #. You might just win an annual favorite flavor giveaway!